m

Get your business to the new heights in no time. It’s super easy with BoostUp.

 

follow us

If you want to stand out from your competitors in the deregulated energy market, you need a great website. Once that website is created, it must be optimized so you can actually be found on popular search engines like Google and Bing. Search Engine Optimization (SEO) services are crucial to your digital marketing efforts. 

Without an expert SEO consultant, your energy company may be left on the back pages of search engine results — and without any clicks on your website. We can make sure your site and online presence, in general, is optimized to give you a much better chance of ranking near the top of search results, where potential customers are much more likely to find you.

Digital Deregulated specializes in helping energy companies Stand Out from their competitors in the deregulated market. SEO is the backbone of any successful online marketing campaign and is the perfect place to start if you are trying to get found online. 

What Is SEO?

Understanding all the parts of SEO can take many hours, or even days, of studying, so we’ll keep it brief here. Search engine optimization is the methodology of getting your website to the top of the results on Google and other search engines and gaining “organic traffic.” Organic traffic simply means traffic that you aren’t paying for the traffic like you would with advertisements or pay-per-click campaigns.

There are more than a few factors that go into improving your website ranking. In fact, Google uses an estimated 200 ranking factors — many of which can change on a daily basis. The good news is, many of these factors play such an insignificant role in search engine optimization that you never need to worry about them.

However, some of the most important factors that go into SEO include:

These are only a few of the most important factors. You may not understand what all of these are — and that’s okay! If we were to truly dive into the important factors of SEO, this page would turn into a novel. Instead, know that our experts will evaluate your site to determine how to help you rank better, and can help you create a new site if you need it. 

It is important to know that search engine optimization is not the same as search engine marketing. Instead, search engine marketing (SEM) is another name for paid search tactics like pay-per-click campaigns (PPC). 

In addition, contrary to popular belief, social media has little to no impact on your SEO efforts. Yes, a highly popular Facebook page or Twitter feed may appear near the top of search results when someone searches for a specific company, but if you’re trying to rank for a general search term like “eco-friendly energy company,” your social media profiles won’t help you rank.

Why Is SEO Important for the Energy Sector?

Many sites created for energy companies simply aren’t optimized properly. They may not be mobile-friendly, or they may not provide any kind of educational resources for customers (which Google really loves). Instead, they may simply list the company’s energy offerings, prices, and business information.

By creating an optimized site for your energy business, you can Stand Out in the deregulated market. Customers have the power to choose their energy provider, and if they can’t find you online, they probably won’t choose you. Because so few energy companies in the deregulated market have well-constructed sites, your optimized site can quickly climb to the top of the search results. 

This is vital because the first result on Google searches is 10 times more likely to receive a click than the 10th result. In fact, the first option in search results receives nearly a third of all clicks. On the contrary, less than 1 percent of searchers go past the first page of results.

Get in Touch with an Expert SEO Consultant

If you’re ready to create an optimized site that is appealing to both visitors and search engines, Digital Deregulated can help. Our SEO experts have years of experience in the energy sector and know exactly what companies in this industry need to be successful. A truly optimized site for an energy company should be informational, have an easy-to-use interface and payment system, and have proper technical aspects.

While SEO is incredibly beneficial, you should know that it can take time to truly be effective. In some cases, you may not see any real results for up to six months. A common saying in the digital marketing industry is that SEO is a marathon, not a sprint — the sprint for quick results is paid advertising. 

Our digital marketing specialists are ready to help you Stand Out in the energy sector. Message us on social media or contact us online to speak to an expert SEO consultant.