Many energy companies have little to no social media presence, which can be extremely limiting for customer outreach. After all, in a deregulated energy market where customers have the power to choose, brand recognition is more important than ever.
Digital Deregulated is dedicated to helping you Stand Out in the crowded energy sector. We’re highly experienced in social media marketing, and we know how to make sure you’re successful on the most important platforms. Our experts will manage your online reputation by using strategies to curate good reviews, tap into your local influencers, and handle online wavemakers.
Without social media, you could be leaving money on the table, especially if you’re trying to reach a younger generation. In fact, over 90 percent of Millenials, over three-quarters of Gen Xers and about half of all Baby Boomers are active on social media at least once a month.
Social media marketing is clearly important for energy companies, but it can also be incredibly difficult. That’s why it’s so important to have an experienced social media marketing agency working on your behalf.
What Is Social Media Marketing?
Social media has come a long way since the days of MySpace and Friendster. Today, social media is a highly pervasive force, and almost three-fourths of all Americans use one of these platforms. Now, it’s simply impossible to ignore the power of social media, and how useful a tool it can be for your business.
Originally, these ads were simple banners on the sides of sites. Now, however, business pages on social media sites like Facebook, Twitter and LinkedIn appear as any other post in the feed. In addition, businesses can still buy ads to make sure they get in front of their target audience.
For example, Facebook allows businesses to “promote posts” that can be targeted to specific demographics based on age range, geography, interests, and more. They also allow businesses to buy ads that can be incredibly effective, such as carousel ads that allow you to use beautiful photos to promote your energy business.
Twitter and LinkedIn are a bit more limited, but also allow promoted posts that are intended to reach specific demographics. Of course, paid advertising is only part of social media marketing. Managing your business page and growing your audience is another crucial part of creating an excellent social media presence. Our experts can evaluate your current social media presence to determine the best strategies for your company. If you don’t have a social media presence, we can create one from scratch and help you grow it.
How Effective Is Social Media?
The most important aspect of managing social media is to identify where your target audience “lives” online. For instance, if your energy company mainly serves businesses, your social media presence may be best focused on LinkedIn. But if you are a green energy company seeking young customers, Twitter, Facebook and Instagram should be the focus of your social media efforts.
Our specialists are experts at identifying what sites your target audience uses most frequently, and we know how to develop campaigns to reach them effectively. Though social media advertising is generally cheaper than other forms of advertising, it often sees the best results.
People may not search for energy companies on search engines every day, but most of them use social media on a daily basis. Your ads can appear in front of them, whether they’re actively looking for a new energy provider or not. And if you have services beyond simply providing power, you can catch their eye and Stand Out from your competitors in the deregulated energy market.
Let Our Social Media Management Experts Win You More Customers
Let’s face it: Many people don’t think twice about who their energy provider is. But in the deregulated market where consumers have the power to choose, you can be the one that attracts their attention and wins their business. While social media management for the energy sector can be difficult, we can help you come out on top.
Our experts have worked in the energy sector for years. With that experience, we know exactly what it takes to shine on social media and other platforms and find new success with a previously untapped customer base.
Message us via social media or contact us online to schedule a consultation with a social media management expert.