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Digital Deregulated

What Is Digital Marketing? A Look at SEO, SEM, PPC and Social Media

In short, digital marketing involves all efforts to drive traffic to your website. There may be dozens of different goals set for digital marketing campaigns, such as:

  • Increase relevant site traffic
  • Increase qualified leads
  • Gain referrals
  • Provide better customer service
  • And more

The elements involved in digital marketing are as varied (if not more so) than traditional marketing. For those in the energy sector, digital marketing may seem completely foreign. But in a deregulated market, where customers have the power to choose their energy supplier, a strong digital presence is vital for your success. 

There are four main areas of digital marketing your energy company should focus on, whether you have an online presence already or you are starting from scratch. These include: search engine optimization (SEO), search engine marketing (SEM) including pay-per-click (PPC), and social media marketing.

Digital Deregulated can help you Stand Out in the deregulated energy sector through digital marketing campaigns that are customized for your business. Give us a call today at 404-913-4057 or contact us online to learn more about how we can help you succeed. 

An Overview of SEO (Search Engine Optimization) 

In short, search engine optimization (SEO) is the methodology of increasing organic (or unpaid) traffic to your site. This process involves improving your website to “rank” at or near the top in the results of search engine results. 

There are various approaches to make use of SEO so as to produce qualified traffic to your website. These include:

On-Page SEO

On-page SEO includes everything website visitors may see when they come to your site. This includes written content, visual aspects, keyword usage, and other elements. On-page SEO can be considered the most important element of SEO as a whole, since both human visitors and search engine robots that “crawl” your page will see it.

Explaining all the elements of on-page SEO would take an entire blog in itself, but our experts know how to make sure you get found online. 

Off-Page SEO

Off-page SEO is based on techniques that your visitors won’t actively see on your site (unless they really know what they’re looking for). Now, you would be wondering, how could it affect your website? The simple answer is that search engines see much more than what meets the eye. 

Off-page SEO involves a number of elements. This includes:

  • Backlinks
  • Social media
  • Technical aspects like:
    • Metadata
    • Robots.txt files
    • Schema markup
  • And much more

Implementing off-page SEO is complex and time-consuming. Don’t worry, we can handle all of this on your behalf!

An Overview of SEM (Search Engine Marketing)

Search engine marketing (SEM) includes all paid advertisements you may place on search engines. This can include pay-per-click (PPC) campaigns, banner advertisements, shopping ads, and more. Previously, SEM also included SEO. However, it now simply refers to paid advertisements.

Many experts will say that SEO is a marathon, since it takes a while to see results. However, SEM is more of a sprint. With paid advertising, you are much more likely to see immediate results in terms of traffic to your site. This comes at a literal cost, though; you will have to pay for every click on your advertisements. 

The most common form of SEM is pay-per-click, or (PPC).

PPC (Pay Per Click)

PPC involves grabbing traffic to your website by means of paying a publisher each time users click on your ad. In this case, Google Ads is amongst widely recognized types in terms of PPC. Through an auction system, you can pay to stay on top slots of search engine’s search result pages. 

There are many other other channels to make use of PPC:

Facebook Ads: 

With Facebook ads, you can pay to customize image posts, slideshows, and videos, which Facebook will publish to the newsfeeds of individuals who are related to your energy business’s predefined audience. 

Twitter Ads: 

Twitter allows you to pay to acquire a series of posts or profile badges on the news feeds of a particular audience. These posts can take several forms, such as polls and retweet campaigns.

LinkedIn Sponsored Messages: 

On LinkedIn, you can pay to send messages straightforwardly to specific users of LinkedIn dependent on their industry and history. This is especially helpful if your business mainly sells to commercial clients.

An Overview of Social Media Marketing

Social media marketing is one of the most effective ways to reach your potential audience. It’s easy to think that social media marketing is reserved for companies that specifically cater to young people, like clothing companies — energy companies have no place playing in that field. 

You couldn’t be more wrong.

Young people are the ones who are now shopping in the deregulated market. They have specific needs from their energy providers, such as being green or offering value added services. With social media marketing, you can reach this audience more effectively and grow your customer base.

There are a few goals you can accomplish with social media marketing, such as:

Provide Customer Service: 

With the help of social media presence, you can make a huge impact and control your business’s status. By means of social media, you can get in touch with the end clients in regard to any question, proposals or complaints.

Suppress the Competition: 

Recall a proverb “disregard your rivals, simply concentrate on your users.” In this case, your competitors may have created a social media presence before you. At that point, you may think you can’t catch up. But a social media presence that caters to and nurtures your audience can help you take customers from your competition.

Develop and Keep Up Connections: 

With the help of social media, you can get the upper hand on your competitions by developing and keeping up new and sound relationships. With social media, you can create relationships with your clients by giving exact and significant information that targets their attention. 

Upgrade Brand Loyalty and Brand Image: 

Due to the visibility on social media, you can improve your brand image and increase brand loyalty by taking advantage of the fact that people love to share good news on social media. In addition, by offering exclusive deals and customer service on social media, you can improve your brands across all audiences.

Expand Sales

When you reach new audiences through social media, you greatly improve your chances of getting new leads and new sales. Yes, your website should be your main online sales platform. But social media allows you to easily redirect visitors to your site to add another funnel for your sales team.

Get the Digital Marketing Help You Need from Our Experts

Digital marketing is a full-time job — and if you’re an executive in the energy sector, you most likely already work more than you should. Adding digital marketing to your plate simply isn’t feasible. That’s where we come in.

At Digital Deregulated, our experts have worked in the energy sector for many years, and we know exactly what it takes to help you Stand Out from your competition. We can help you build an amazing site, develop a compelling advertising campaign, create an engaging social media presence, and more.

Give us a call today at 404-913-4057 or contact us online to learn more about how we can help you succeed in the deregulated market.